Analysis Of Marketing Trends


Several factors affect the viability of the future of wireless e-commerce. Among these is the different penetration rates of wireless applications worldwide in conjunction with the acceptance of electronic payment schemes. For example, while wireless penetration is especially heavy in areas in Asia such as Japan, the use of electronic payment forms is not as prevalent as in the United States. This idiosyncrasy of Japan's otherwise wired culture was noted before in Report-12A.

The American market, normally the most advanced in the world, will be challenged by the multiple formats of wireless Internet access available. Thus, though electronic transactions are embedded into this nations psyche, many potential wireless applications will be developed at a reduced rate in comparison to other countries. We expect that wireless applications in use will be limited to such applications as sports betting, at sites such as www.playersonly.com and stock trading on sites such as www.etrade.com.

The winners in this wireless explosion will need a strong brand focused marketing campaign. It is suggest that the relevant divisions attach ourselves to a brand leader, and ride the crest of popularity that the leader will be sure to garner. It is our belief that this will not be a multi-fragmented market, but one that will have such high barriers to entry that it will be divvied up between market leaders. Other people will have to be content to sit on the sidelines, having a great time at the playersonly.com casino. In the meantime we'll have to stick another graph down here. It's about time to break up this text.

International expansion will play a big role in the wireless marketing push. Branding needs to be effectively carried out in a cross cultural environment. One prime example would be in the far east, in Japan, where emphasis must be placed on the safety, security and ease of use of electronic transactions. However, enough about that as we're really running out of things to say. As one can plainly see by the graph above, we couldn't really think of any detailed information to put on it. However you must admit that it does look impressive. Don't you think it's about time to get back to placing your bet at the sportsbook? Or perhaps playing another hand of blackjack. Surely your significant other or boss doesn't have that big an attention span, I know mine doesn't.

In conclusion, a heavy emphasis on cross cultural brand centric marketing, whilst leveraging good CPC and CPM rates is needed to fulfill our business goals.

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